May 2023
Flushing, Queens
As part of our initiatives for Asian/Pacific American Heritage Month (APAHM) 2023, Send Chinatown Love hosted a trivia night at Hoi Polloi, Flushing’s newest beer hall in Tangram Mall! Join us for a fun-filled night of friendly competition, with questions focused on AAPI history, culture, music, and food.
May 2023
Manhattan, Brooklyn, Queens
To celebrate Asian Pacific American Heritage Month (APAHM) this May, Send Chinatown Love hosted an event called "100 WAYS TO SEND CHINATOWN LOVE – EVERYTHING CHINATOWN ALL AT ONCE." 

This is an ultimate guide to NYC's Chinatowns, where participants will receive a list of activities across Manhattan, Queens, and Brooklyn. You can still access our 100 Ways list to explore Chinatown!
2023 CAMPAIGN
Lunar New Year Gift-a-Meal
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The Year of the Rabbit has many themes, including longevity, peace, and prosperity. Above all, the Year of the Rabbit in 2023 represents hope. Join us in sending love to those in need with a donation to our Gift-a-Meal fund. In the Year of the Rabbit, we hope to grow and sustain our Gift-a-Meal campaigns, broadening our impact on merchants and the community, all of which is made possible thanks to donors like you.

Our goal is to raise $23,000 between January 20 – February 20, 2023 to support these future efforts.
DEC 2022

ASSEMBLY for CHINATOWN: Restoration, Relocation and Removal of outdoor dining
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After many restaurants set up outdoor dining during COVID, the Manhattan Chinatown community is now experiencing unsafe and unpleasant streetscapes, such as overcrowded sidewalks and vandalized outdoor spaces. This has negatively affected the safety of its community and the health of the businesses in Chinatown. This Giving Tuesday, help A+A+A and Think!Chinatown fundraise to cover costs of Restoration, Relocation and Removal of outdoor dining structures.
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MAY 2022
ASIAN PACIFIC AMERICAN HERITAGE MONTH
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For the month of May in honor of APAHM, Send Chinatown Love organized a series of community initiatives centered around the theme of BUILDING BRIDGES & MAKING CONNECTIONS. We chose this theme in light of recent events that have historically occurred and continue to occur – among the Asian hate crimes, subway shootings, and closure of our beloved small businesses, we are deprived of our right to feel safe in our communities. 

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APRIL 2021

Send Chinatown Love: Digital Cookbook
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Launched in 2021, the Digital Cookbook was a collection of recipes from some of our early merchant partners. The product was designed to be digitally-accessible to all, offering a celebration of the many flavors beloved by New York’s Chinatown communities. The campaign raised $2060, from April to May 2021. 

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2022 CAMPAIGN
Lunar New Year Gift-a-Meal​
In the new year of the Tiger, we committed $150,000+ to fund Gift-a-Meal campaigns throughout the month of February 2022. We will be partnered with 30+ Chinatown merchants and 25+ community distribution partners to serve over 12,000 meals to low-income families, unhoused community members, and vulnerable seniors across NYC.

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2021 CAMPAIGN
SEND CHINATOWN LOVE LETTERS:
Special Edition Zine​
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Send Chinatown Love Letters is a limited release 80-page collection full of poignant photography, visceral vignettes, mouthwatering recipes, longform features and intricate illustrations. This celebration of community, courage and culture is a collective outpouring of love from over 50 contributors to all of New York City’s vibrant Chinatowns. 

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2021 CAMPAIGN
APAHM Gift-a-Meal
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Throughout the month of May, Send Chinatown Love is directly addressing this through our APAHM Gift-a-Meal campaign. To honor the resilience of Chinatowns across NYC during APAHM, we’re committing $101,500 to fund Gift-a-Meal campaigns with 29 of our merchants.
Friend of a Friend Studio x SCL 2021

For our one-year anniversary, we collaborated again with Friend of a Friend Studio to create a collection of styles in support of the Chinatown community. The Crane is a bringer of peace, longevity, and good fortune. And ours is in motion, with bright, colorful wings open. A symbol of the selfless love, the bold fight, the tireless spirit that keeps the heart of Chinatown beating.

100% of proceeds from sales are donated directly to support Chinatown/AAPI merchants and communities through Send Chinatown Love.
MEET YOUR MATCHES x SCL MATCHBOOK PRINT

April 27 - May 11, 2021
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This special edition Meet Your Matches print – highlighting Send Chinatown Love's 28 merchants – was created to raise funds for NYC Chinatowns.


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Ronin x SCL: Save Chinatown Capsule
​February 15 – 28, 2021

$25,204 Raised

On February 15, Ronin released its Save Chinatown capsule to support SCL's efforts as well as other Asian American owned businesses, brands and influencers. 100% of the profits went towards our Gift-A-Meal program to support Chinatown restaurants and the meals were donated to the Bowery Mission.

Lunar New Year Crawl
​February 1 – 28, 2021

$7,150 Raised
​29 Vendors Featured

For the month of February, Send Chinatown Love hosted a Lunar New Year (LNY) Crawl in Manhattan, Brooklyn, and Queens to celebrate the special holiday. This event highlighted 29 vendors, ranging from gift shops to restaurants, to encourage communities to shop at local Asian-owned businesses in celebration of Lunar New Year! 
Light Up Chinatown
November 16, 2020 – January 10, 2021

$47,065 Raised

SCL and our community partners joined forces to install permanent light fixtures and lanterns in Chinatown to bring business back to the neighborhood. As reported on The New York Times & NextShark.
2020 Food Crawl
​September 1 – 30, 2020

$29,423 Raised
13 Vendors Helped

During the entire month of September 2020, Send Chinatown Love hosted a wildly successful self-guided food crawl in Manhattan's Chinatown that highlighted 13 incredible restaurants, bakeries, cafes and other businesses throughout the neighborhood. 
Friend of a Friend x SCL
​Apparel Collab

$20,333 Raised

All net proceeds received were donated directly to our merchants.

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Sticky Locals x SCL
​​Exclusive Sticker Release

$5,778 Raised

All net proceeds received were donated directly to our merchants.
Thanks for checking out our past campaigns!
​For current campaigns, visit our list below.
Send Chinatown Love