100% of donation proceeds help Chinatowns’ small businesses.100% of donation proceeds help Chinatowns’ small businesses. |
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WHERE DOES MY DONATION GO?
In Send Chinatown Love’s early days, our goal was to fundraise for each individual merchant to make sure they had the immediate funding needed to sustain their businesses during the peak of COVID-19 closures. Now, as COVID restrictions are lifting, we’re pivoting our strategy to help merchants develop new long-term sustainability goals through our Merchant Growth Plan process. With initiatives like Gift-a-Meal and Business Development, we hope to build a more resilient future for these businesses. And true to our beginnings, Send Chinatown Love is still a completely not-for-profit volunteer-run organization – we’re committed to funneling funds directly towards merchants.
GIFT-A-MEAL (GAM)
Partnering with local community organizations, we gift meals from our merchants and distribute them to feed our vulnerable and under-represented communities in need. Donated funds support GAM logistics, such as buying meals from our merchants and transportation costs to our distributors. |
BUSINESS DEVELOPMENT (BD)
Our entirely volunteer-run BD team helps our Asian-owned small businesses expand their potential. By offering 12 digital and non-digital services, the team helps develop and build out and strengthen these businesses during the pandemic and beyond. With donated funds, the BD team can help merchants print new menus, host new website domains, and more. |
MEET OUR MERCHANTS
Click through the map to explore and visit our Send Chinatown Love merchant community.
To see what we've worked on in the past, check out our past campaigns.
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