As New Yorkers, we pride ourselves in a Chinatown that boasts unbeatable food by small mom-and-pops built on grit, hard work, and the immigrants behind the restaurants. We know we can always rely on Chinatown for the home-cooked noodle soup to the weekend dim-sums. Back in March 2020, we noticed how quickly small businesses were closing due to racism and xenophobia, weeks before the mandated closure. As it turns out, most Chinatown businesses were rejected for government loans due to application requirements that are inequitable to immigrant-run microbusinesses. That’s why Send Chinatown Love was born.
These restaurants are mostly cash-only, lack an online web presence and were already closed, so we built an easy-to-adopt solution to create revenue streams and found creative ways to build a relationship with each and every one of our merchants in order to onboard them to our platform. For Chinatown and its 7,000 businesses that are largely off the grid, it’s vital we bring them online to weather the economic hardships of COVID, but for any future crises that could pose such challenges again.
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We want to create a digital community for Chinatown’s restaurants to sustain themselves during the COVID-19 pandemic and beyond. In short, we want to give merchants an online platform who otherwise wouldn’t have one. In the long-term, we hope to build a community of Asian American restaurants that can become self-sustaining digitally.
Meet our Team
Our team of engineers, designers, creators, and storytellers from various industries share one thing in common: we want to help save the immigrant-run mom-and-pops of NYC Chinatowns. By applying digital solutions to this goal, our team hopes to bring economic relief to our local noodle shops, bakeries, and more. Some of us are native New Yorkers, while others have adopted NYC as our home. Although many of us have never met in person, we’ve assembled around a common purpose. In a time of growing racism and xenophobia, we hope to spread the message of compassion, hope, innovation, and most importantly love.